Winkl calls in liquidators following fibreglass mattress furore

A New Zealand startup hoping to take on the big boys in the highly competitive mattress in a box sector – before being mired in controversy – has called it quits.
Founded in 2019 by Arrowtown businessman and former KPMG business strategist Simon Sheterline, the company positioned itself as the Kiwi-owned bed-in-a-box company – a category that has captured much of the mattress market overseas.